To add a little spice to the booth visit we encircled the whole experience as a challenge. Mike Laidlaw, dressed in full chainmail, welcomed the fans and spoke for a short time about Dragon Age in a closed off room when fans had finally got inside the booth. He introduced the game and showed off a video of some of the key ideas. Mike then detailed how the fans had less then 30 minutes to complete the joining and become a Grey Warden in the game. This involved sitting down to learn how to play the game, venturing into the untamed Korcari wilds, dealing with Morrigan and returning to base to perform the joining ceremony.

If you were successful, then not only did you get a fine Dragon Age t-shirt that was better than anything your friend ever got for Christmas, but you also got yourself a picture geared up in front of the Archdemon statue out front announcing you are now a Grey Warden with blood smeared across your forehead. Here at BioWare we don’t just make games, we make awesome.