As Kaplan had explained in the presentation, this is the first ever town with Forsaken architecture. The buildings have a very Gothic feel to them, as seen in the pictures below. Unsurprisingly, there were multiple quest givers here so I grabbed a couple of quests and headed off into the surrounding countryside to try them out.

Not far out of town and down towards the water's edge, I came across a new metal ore called Cobalt, which had the same graphics as Adamantite, but this will probably change before the game is released, and a few of the mobs I killed in in that area dropped a cloth called Frostweave, so it's likely that will be the Northrend version of Netherweave.

My pre-made character was equipped in a mixture of Blues and Greens, and the first quest I handed in offered some Green trousers as a reward. I noticed the stats were considerably better on these new trousers than the trousers I had on, but a lack of level requirement on the tooltips meant I couldn't see if there was a huge jump in stats on this Northrend gear. I suspect that there will be a bit of a leap in item stats though, even if it's not as severe as the Azeroth > Outland jump.