 |
Bobby Kotick on the Activision-Vivendi Merger |
|  |
Posted on Thursday, May 29 at 12:02 AM GMT -6
Bobby Kotick spoke at the D: All Things Digital conference about several things, including the Activision-Vivendi merger. Now if I'm reading this right, he's basically saying "we can't compete with World of Warcraft, so instead we just bought it"."We did this gi-normous with Blizzard, the company that makes World of Warcraft. And having done this for 18 years, I've never seen anything quite like World of Warcraft, not just as a gaming experience, but as a social experience, as a business.
"...If we put hundreds of millions of dollars of capital towards [developing an MMO] and had the very best intellectual property, we would still likely be unsuccessful. So the merger is really our mechanism to get access to Blizzard's talent, capability and infrastructure."
|
|
|
|
| Message
Board |
Banshee Forums
If you're looking for a little extra gaming help, stop by our forums and exchange strategies, tips, and spoilers with 45,000 other members! |
|
| RPG Store |
Diablo III
Blizzard Entertainment's massively popular action RPG franchise continues. |
The Witcher
Find out firsthand why CD Projekt RED's The Witcher earned our 2008 RPG of the Year award. |
Fallout 3
There's only one way to find out how Bethesda's version of the wasteland compares to Black Isle's classics. |
Fable II
Microsoft and Lionhead Studios' Fable sequel seeks to top the original with a co-op multiplayer component and more. |
Storm of Zehir
The second expansion pack for Neverwinter Nights 2 includes several "old school" RPG features, including the option to fully customize your entire party of characters. |
Mask of the Betrayer
The first expansion pack for Neverwinter Nights 2 improves upon the original game in almost every respect. |
Mass Effect
BioWare took what they learned developing Star Wars: KotOR and applied it to the first in what will be a trilogy of sci-fi RPGs. |
|
|
