Guild Wars 2 Website Expanded

The animated placeholder on ArenaNet's official Guild Wars 2 website has been replaced with a streaming version of the GamesCom trailer, a quick summary of the game's storyline, and a FAQ. A few of the questions I think most people will want to hear the answers to:
Will there be a subscription fee for Guild Wars 2?

Nope. Like the original Guild Wars, there will be no subscription fee for Guild Wars 2. You just buy the game and play it online without paying a monthly fee.

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How will character progression work? Will you be raising the level cap?

Guild Wars 2 will have the kind of extensive character advancement appropriate to a persistent-world RPG. Our goal is to avoid forcing players into the grind-based gameplay that too often accompanies a high level cap.

Also, to allow players the freedom to play together even if their friends are at a much higher (or lower) level, we are planning to implement a strong sidekick system, similar to that used in City of Heroesâ„¢.

We're applying this same philosophy to competitive play. Players will be able to engage in organized, balanced PvP (similar to GvG in the original Guild Wars) without first leveling up characters, finding equipment, and unlocking skills. While inside the organized PvP area, all characters will be the same power level and will have access to the same equipment.

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Can I play my original Guild Wars character in Guild Wars 2?

Guild Wars 2 is a whole new game with different professions and races, new technology, and expanded gameplay. It is not possible to directly use an original Guild Wars character.

However, your original Guild Wars character names will be reserved for your use in Guild Wars 2. The Hall of Monuments in Guild Wars 2 recognizes the accomplishments commemorated by your original Guild Wars characters and provides you with unique rewards to showcase those achievements.