Who Killed Tabula Rasa?

Massive Gamer Magazine has put together an article that attempts to determine who's responsible for the death of Tabula Rasa.
Some have blamed everyone's favorite millionaire astronaut Richard Garriott, once known as Lord British and more recently as General British. His name's above the title, after all. Yet, reports on this are inconsistent at best. Some completely uninformed voices have posited that he couldn't have done much for the game while he prepared to board a Russian rocket and head to outer-space. Paradoxically, other equally uninformed voices suggest that he lost the magic that made the Ultima franchise such a legend, and NCsoft followed his lead too closely.

Odds are, the truth is somewhere in the middle. Personally, I think that the company may have relied too heavily on his name and resumé to sell the product. To big giant nerds like me, he's a hero and a giant among men. But time and time again, it's been proven that you cannot make money off of giant nerds alone. To achieve success in this competitive market, a video game needs to appeal to people who don't know who the hell Garriott is.