Wrath of the Lich King Beta Keys Raking in Cash

Eurogamer is reporting the World of Warcraft: Wrath of the Lich King non-account bound keys from the WWI are selling for very high prices on eBay.
The record price paid on eBay's UK site so far is GBP 513 - that's EUR 652, or an astonishing USD 1,021.

This may have been a one-off, but keys are regularly changing hands for between GBP 150 and GBP 300.

Beta keys obtained in the normal manner, by opting in to the test on the official website, cannot be sold - they're attached to the account of the player who registered.

But the keys given out on scratch-cards at the Blizzard Worldwide Invitational event in Paris in June, and BlizzCon 2007 in Los Angeles last August, have no such restrictions. It's these that are changing hands for serious cash. Originally billed as beta keys "for an upcoming Blizzard title", Blizzard only announced that these would work for the Lich King beta once it had started.