NCsoft Interview

Joystiq is offering up a quick interview with NCsoft's Richard Garriott and Brian Clayton about their agreement with Sony to develop MMORPGs exclusively for the PlayStation 3. The interview concludes with a couple of general MMORPG questions like this one:
Q: Massively Multiplayer Online Role Playing Game is a bit of a misnomer, considering very little role playing actually takes part. Is there a way of rewarding people for playing 'in character'?

A: I believe so. I believe that since Ultima Online we, as an industry, have not placed a great deal of emphasis on this, and though we are taking steps in Tabula Rasa to reward people for role-playing, it is still just the tip of the iceberg. I think as an industry we have a lot of work to do in that area and that there will be a lot of great games out there over the next ten years that will probably do an even better job.