Hellgate: London Q&A and Trailer

GameSpot has debuted the official Hellgate: London E3 trailer while also offering a Q&A with Flagship CEO Bill Roper about the game's storyline and characters.
Q: How prominent is the story in Hellgate? Is it mainly a pretense to kill lots of demons, or is it deeper and richer than that? Was the story something that was developed first and used to guide the rest of the game's development, or was it something that was molded to fit the gameplay?

A: The story is definitely a key component in the game, and it was an interactive part of the development process. This means that some of the main components were mapped out in the early stages of development, others were created during the time the game was being created, and others were results of interaction between Ivan Sulic (our story writer for the game) and the quest designers and programmers. The story is easily the most interesting of any we've told in the Diablo series, and we think that players are going to be really surprised at what they get to do in terms of progressing through that story.