Legend: Hand of God Developer Diary #1

RPGWatch is offering up a new Legend: Hand of God developer diary, in which Master Creating creative director Jan Beuck talks about the game's engine.
The MASTER ENGINE is DirectX 9.0c-based. For shaders, it uses Shader Model 3 which enables highly realistic effects. High Dynamic Range Lighting is responsible for realistic lighting and spectacular fading effects. Unified Per-Pixel Lighting, Normal Mapping and Blinn-Phong Specular Mapping are used to give objects their vivid optics and realistic shine. We were supported by Paul Campion, creator of many of the monster textures used in the 'šLord of the Rings' movies (the wonderful Balrog, among others). His support was instrumental in avoiding the dreaded '˜plastic look': a new method was applied which had been used in creating the LotR special effects, but never in a game before LEGEND.

Unless "MASTER ENGINE" or "LEGEND" are acronyms, I don't understand why they need to be in capital letters.