Sony Online Entertainment Interview

GameZone has published an interview with Sony Online's Matt Wilson, who is currently the executive producer of their new Seattle studio. The interview primarily discusses massively multiplayer titles, since the studio is currently working on an MMORPG themselves:
Q: Without giving anything away as to what you may be working on, what do you consider to be the one or two elements that are currently lacking from the world of MMOs as it is today?

Matt: Today's market is filled with clones of standard MUD originated RPG games. I feel the next generation of MMOs will need to bring more to the table than just MM. Episodic content and different styles of gameplay (more action, more real-time decision making) will be critical to grow our genre from an experiment to a mainstay. The next steps for the genre involve providing the player the types of high-production quality experiences found in single-player titles while supporting, expanding and extending the cornerstones of MMO gameplay.