Asheron's Call Subscription Fees Increase

Turbine's official Asheron's Call website has been updated with the following announcement:
As of February 1, 2004, the monthly subscription rate for Asheron's Call® 1 and Asheron's Call®: Dark Majesty™, will increase from $9.95 per month to $12.95 per month. This price increase will be reflected on your March subscription bill.

Turbine's decision to raise the price is an essential, but difficult one. Since its launch in 1999, the Asheron's Call® monthly subscription rate has remained unchanged. In fact, Asheron's Call 1 is the last major massively-multiplayer game in North America to charge $9.95 per month. However, the costs of running a large-scale MMP have continued to rise. In order for us to continue running and growing the service, we need to recognize the reality to the times and likewise raise this subscription fee. The price increase is a necessary step.

As a sign of our commitment to growing the community, we will be opening a new Asheron's Call 1® world in the Spring. The exact timing will be announced at a later date, as we proceed with the transition of the service to Turbine and have a better idea of just how soon we can make it happen.