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With just a couple of weeks left before its October 17, 2017 release, Ubisoft is going all out with their promotion of South Park: The Fractured but Whole, having recently announced the “I Am The Fart” worldwide challenge, the winner of which will have the song of their bowels appear within the game. And no, I don't know if they're being serious, but it sure appears so. There's an official website where you can submit your fart videos, and even a couple of trailers that satirize the popular talent shows:
And here are the relevant parts of the announcement press release:
LONDON, UK – OCTOBER 2ND, 2017 – Today, Ubisoft announced “I Am The Fart”, a unique contest that will allow the lucky winner to be part of the South Park: The Fractured But Whole experience in a very special way: having the sound of their own fart integrated in-game as one of the New Kid’s lethal and smelly powerful “weapons”.
This worldwide challenge will run from today, October 2nd until October 16th. All the fearless candidates have to do is post a video where they show their special skills on this dedicated website: www.iamthefart.com . After the submission period, the jury, composed of members from the San Francisco Studio, Mr Methane as well as a representative from South Park Digital Studios, will choose the winner, who will travel to Ubisoft San Francisco to record their sound for the game.
Developed in collaboration with Buzzman exactly one year after the smelly Nosulus Rift device, this unique and never seen before contest has been created in order to enrich, the player’s experience, anyone can take part!
The “I Am The Fart” worldwide challenge, will be live today and the results will be announced on the dedicated website www.iamthefart.com as well as on Facebook and Twitter on October 23rd, 2017.