Star Wars: The Old Republic Monthly Average Revenue "More Than Doubled" Since Going Free-to-play

In case you were wondering whether going free-to-play was actually a sound economic decision for Star Wars: The Old Republic, especially given the implementation has been strongly criticized, you'll probably want to read a snippet of EA's latest earning call reported by Polygon, which points out that the monthly average revenue for the title "more than doubled" since the free-to-play transition:
"Since it was induced in November, we've added more than 1.7 million new players on the free model to the service," Gibeau said. "And the number of subscriptions has stabilized at just under half a million.

"The really interesting thing that's happening inside the service right now is monthly average revenue for the game has more than doubled since we introduced the free-to-play option. And as we look forward, we're going to continually invest in new content for the service and for players every six weeks or so."

Thanks, Massively.