Mass Effect 3 Mission Command Facebook App Launched, Exclusive DLC Included

After buying some action figures and picking up an artbook, your next assignment to score some exclusive Mass Effect 3 DLC is to participate in the newly launched Mass Effect 3 Mission Command Facebook app. At the moment, there's only a single mission available, and that mission is to "recruit your friends":
Admiral Anderson

"Shepard, it's up to you to unite the galaxy for the fight ahead. We've all got jobs to do to get ready for this battle, but yours might be the toughest. Better get started."

The battle for Earth is about to begin. Your first mission: recruit your friends to join the fight!*

*Users will receive one (1) entry regardless of recruiting friends

Once we have enough recruits, we'll unlock the Normandy Avatar Prop. Check back next week to see if your prize has been unlocked.*
I'm not going to spam my friends, but if you're willing to, you can earn a Normandy prop for your Xbox Live avatar. Moving on, the official rules outline some of the later missions, like this one to win an ME3-skinned Kinect sensor:
#9: Accept the Mission and then find the Bing Search Easter egg.

Commander, scanners have detected an anomaly in a video transmission. Your assistance in decoding the message is requested. Search the provided phrase on Bing to discover the password, and Tweet the password to #ME3BetterwKINECT to complete the Mission.
Anyone else having BioWare Bazaar flashbacks?