Bigpoint: Star Wars: The Old Republic Cannot Profit

Develop has cranked out a report of Bigpoint CEO Heiko Hubertz's panel discussion at the London Games Conference where he made the claim that EA and BioWare "will never be profitable" with Star Wars: The Old Republic if they pursue a subscription-based business model.
(If you look at Star Wars from EA and BioWare, they estimated a development budget of over $100m,) he explained.

(This is an online game for many million of subscribers, so the publisher does not understand that a subscription model is not the future.

(With micro-transactions maybe I see the game having a chance but I don't think that EA or BioWare will ever be profitable with this game.)
Remember, this is the same company that thinks it's a good idea to make a browser-based Drakensang title. If EA manages to sell a few million copies of The Old Republic (at $50 up to $80+ for a collector's edition) and round up at least half that in subscribers, it wouldn't take long to turn a profit. And they'll probably end up having some microtransactions and account services (like WoW does) to supplement that even further.