ZeniMax Media Expands into Asia

[GameBanshee News]

ZeniMax Media, who recently expanded publishing into Europe with ZeniMax London, have now expanded into Asia.

ZeniMax Media Opens Tokyo Office

Bethesda Softworks Establishes Asian Publishing Arm

April 28, 2008 (Rockville, MD) – ZeniMax Media Inc., the parent company of Bethesda Softworks®, today announced it has begun direct publishing operations in Asia with the establishment of its Tokyo-based subsidiary, ZeniMax Asia K.K. ZeniMax Asia will be publishing titles throughout Asian territories under the Bethesda Softworks brand.

Bethesda Softworks has a successful history as a developer and publisher of award-winning titles, most recently with The Elder Scrolls IV: Oblivion®, which won critical acclaim and countless Game of the Year awards. While continuing to work with strategic Asian distribution partners, ZeniMax Asia plans to deliver a range of compelling titles in the coming years, including the highly anticipated Fallout® 3.

"Establishing operations in Asia is very important to us as we continue to expand our presence in markets outside of North America," said Robert Altman, CEO of ZeniMax Media Inc. "In addition to ZeniMax Europe Ltd., our direct relationships throughout Asia allow us to bring exciting titles like Fallout® 3 to gamers across the globe."

The Asian operations of the Company will be headed by Tetsu Takahashi, General Manager, ZeniMax Asia KK. "We are happy to be part of the ZeniMax family," said Tetsu. "Extending their direct reach throughout Asia is an exciting, new phase in the Company’s expansion and we look forward to building upon their excellent reputation."

For more information on ZeniMax media visit www.zenimax.com. For more information about Bethesda Softworks visit www.bethsoft.com.

About ZeniMax Asia K.K.
Headquartered in Tokyo, Japan, ZeniMax Asia K.K. is a wholly owned subsidiary of ZeniMax Media Inc. ZeniMax Asia publishes original interactive entertainment content for consoles, the PC, and handheld/wireless devices throughout Asian territories.

About Bethesda Softworks
Bethesda Softworks, a subsidiary of the ZeniMax Media Inc. family of companies, is a premier developer and publisher of interactive entertainment software and has produced numerous award-winning titles, most recently with 2006 PC and Xbox 360™ Game of the Year and RPG of the Year, The Elder Scrolls IV: Oblivion®, and the 2002 PC and Xbox® Game of the Year and RPG of the Year, The Elder Scrolls III: Morrrowind®. Among Bethesda’s more popular franchises are The Elder Scrolls® series and Fallout®, as well as its licensed properties, such as Star Trek®. Its product line spans the sports, racing, RPG, strategy, and action genres. For more information on Bethesda Softworks’ products, visit www.bethsoft.com.

And soon, the world, muhahahahaah!