The guys at Blizzplanet have posted
a Q&A with Upper Deck Entertainment's Cory Jones about their upcoming World of Warcraft Trading Card Game. A quick intro:
Q: Could you tell us how the idea of creating the World of Warcraft TCG start and the process of contacting Blizzard to reach an agreement?
A: We have some DIE HARD wow fans here at Upper Deck Entertainment (UDE) and it was really a no brain-er, World of Warcraft is the #1 fantasy franchise for many of the people here at UDE and we felt it was a perfect fit for a TCG. As to getting the license, we also have a lot of cross pollination in the gaming world with video games (many people here have friends at Blizzard) we used our personal contacts to get a hold of the right people at Blizzard then made it happen.
World of Warcraft Trading Card Game Q&A 
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