Celebrities are also to blame for this trend as well. If it wasn't for them, the public wouldn't be so obsessed with their physical look. Celebrities have tanned skin, the public want to follow suit and by tanning for too long, they get sunburn. Yet, they still want to do it. 
And when these celebrities have good looks (or 'symetrical' shape), the public also want them too, even if it means burning a hole through their wallet just to achieve that perfect look. I just wish people would just stop this celebrity worship stuff.
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"Every time I hear a person saying, 'PC games are dying,' or 'PC games are dead,' particularly if they're a competitor, I fully agree with them--and I encourage them to get out of the space as soon as possible, just so I don't have to compete with them," -Tim Holman, Senior Producer for Company of Heroes
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