[Aegis]

Because of me being embroiled in the midst of exam season, I haven't much time to properly expand on my posts, so this will be brief.

There is a difference between the final product (the released game) and the amount of advertising that goes towards pushing sales and hype of such a game. The amount of advertising that pushes towards the male audience far outwieghs the advertising towards females. You don't need a scientific poll and study to see that, you just need to open up a gaming magizine, or look at the majority of websites. The same images are shown time and again, quite often those being the heroic male figure, of the shapely, suggestively clothed heroine.

Again, when speaking of advertising, you look at more than just the product, but how all products are being pushed, ratios of adverts geared towards certain demographics, and the effort placed into it by publishers.