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12-12-2005, 08:35 AM
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 | Moderator and Board Bimbo | | Join Date: Mar 2001 Location: The space within
Posts: 9,911
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 Quote: |
Originally Posted by Renee Do you feel that marketing campaigns for both consoles as games are aimed mainly at women or men? What (if anything) should change? | In the Western world, it seems like games are still marketed mainly for teenage boys. Gender differences in game playing are decreasing according to statistics, but I don't know about age differences. The big-boobies-falling-out-of-a-bikini-chainmail-marketing may be unattractive to large groups of consumers.
In Asia, girls play more video games than boys, and this is also visible in the marketing of games. In China for instance, there are much more games around that have female action- and warriors as protagonists in the game, than in Europe.
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