[Moonbiter]

I am a really big, softie fanboy at heart. That basically means that I've been fooled by movie trailers more times than I care to remember. It also means that I'm a HUGE fan of fanboy extraordinaire and movie auteur Robert Rodriguez and the way he just makes his visions come alive on a minor budget. Add to that the fact that I make a living doing graphics and making promotional videos, and I've been looking for the ultimate movie trailer for my entire life.

Then along comes this!

When does the border between a music video and a promotional trailer get wiped out? Should there be an Oscar for best trailer?

Here you have a piece of concept art that IMHO trancends anything I've ever seen. First the fact that Rodriguez has decided to re-create Frank Miller's astonishing Sin City comic in black and white, using splashes of vivid colour as a special effect. That alone is shows balls unheard of in Hollywood comic book adaptions. But then there is the trailer.... You find a song by almost completely unknown Brit/French counterculture band The Servant and strips it of it's vocals. Just to find that one song out there is beyond words cool. Then you go ahead to direct a trailer that redefines pacing, style and panache to such an extent that you leave my entire creative team sitting like slack-jawed hicks at the Pole-Dancing Olympics. Every move is perfectly paced to the music. Every sound effect adds new depth to both the music and the visuals. Just check out the moment when Willis fires the Ruger Super Blackhawk out the car window, and how the gunshot matches perfectly with the visuals and builds to the crescendo before fading out.

Rant over, but if this movie turns out to be another bummer, then at least the trailer will live on as a classic.